

Extensive use of four-color screen shots, clear writing, and step-by-step boxes guide readers through the program.
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IBM SPSS Statistics 25 Step by Step: A Simple Guide and Reference, fifteenth edition, takes a straightforward, step-by-step approach that makes SPSS software clear to beginners and experienced researchers alike. Adopting an interdisciplinary perspective and written by a range of industry experts from all over the globe, this book will be essential for all students and researchers in the field of tourism, hospitality, and events as well as all those in related fields with an interest in statistical data analysis.

Research implications and recommendations for tourism and hospitality businesses are also provided, to enable them to successfully create and manage research strategies in action.
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Chapters close with thorough guidance on how to appropriately write up interpretations of the research in a report. The implementation of clear, step-by-step demonstrations on how to carry out statistical operations using a combination of screenshots, diagrams, and tables aids the reader’s understanding. It is followed by an examination of the SPSS procedures relating to the case study and various solutions are offered. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. New to this edition: Screenshots, explanations, and step-by-step boxes have been fully updated to reflect SPSS 26 How to handle missing data has been revised and expanded and now includes a detailed explanation of how to create regression equations to replace missing data More explicit coverage of how to report APA style statistics this primarily shows up in the Output sections of Chapters 6 through 16, though changes have been made throughout the text. IMB SPSS Statistics 26 Step by Step is distributed in 85 countries, has been an academic best seller through most of the earlier editions, and has proved invaluable aid to thousands of researchers and students.

Back matter includes a description of data files used in exercises, an exhaustive glossary, suggestions for further reading and a comprehensive index. This book covers the basics of statistical analysis and addresses more advanced topics such as multi-dimensional scaling, factor analysis, discriminant analysis, measures of internal consistency, MANOVA (between- and within-subjects), cluster analysis, Log-linear models, logistic regression and a chapter describing residuals. Exercises at the end of each chapter support students by providing additional opportunities to practice using SPSS. Output for each procedure is explained and illustrated, and every output term is defined. IBM SPSS Statistics 26 Step by Step: A Simple Guide and Reference, sixteenth edition, takes a straightforward, step-by-step approach that makes SPSS software clear to beginners and experienced researchers alike.
